AJ Palumbo Academic Center
The Master of Arts in Strategic Communication was recently revised to expand offerings in the areas of health communication and communication management. Students learn a variety of strategic communication skills in their core courses and then choose an area of emphasis to complete their studies.
A current student in the health communication track, Tina Fitzgerald, is a respiratory therapist by training. In addition to taking courses this summer, she is working throughout Pennsylvania as a traveling respiratory therapist to treat COVID-19 patients. She wanted to work on the front lines and help those in need during this difficult time. She will graduate with her degree in health communication in December.
Students in the program also had the opportunity to work on projects with the Erie County Department of Health this year. In Fall 2019, students in the Communication Campaigns course created a campaign to raise awareness of air quality in Erie County. They gathered research and created campaign materials including videos and social media content to present to Director Melissa Lyon at the end of the semester.
In Spring 2020, students continued their partnership with the Department of Health, assisting the organization in revising communication materials to improve information literacy and cultural appropriateness. In all, the students edited or created more than 30 items, including food service applications, dog bite letters, immunization information brochures and smoking cessation flyers that are provided to the public.
Community partnerships like those with the Department of Health are central to the hands-on approach to learning in the Strategic Communication program. Click here to learn more about the program.