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Eric A. Brownlee

  • Professor
    Sport Management and Marketing
  • Chairperson, Marketing. Entrep
    Business Administration
  • Associate Professor
    Graduate Business Studies

I have a passion for Olympic Sports and a strong interest in sport sponsorship. I am interested in developing better methods of assessing the value of sport sponsorship. I enjoy helping students achieve their dreams of working in the sports industry and I am a firm believer of the merits of applying traditional business and marketing theories to the management of sport.

  • SMGT 300 Principles of Sport Management
  • SMGT 480 Principles of Sport Marketing
  • SMGT 375 Sport Facilities and Event Management
  • SMGT 450 Sport Business Internship
  • BCOR 105 Introduction to the Business Enterprise
  • BCOR 250 Management Theory and Practice
  • GMPA 799 Research Methods in Public Administration
  • GMBA 794 Thesis

Bachelor of Science, Exercise Science

Master of Science, Sport Management

Doctor of Philosophy, Sport Administration
Dissertation Title: Assessing the Effectiveness of Ambush Marketing in Major League Baseball


  • Phi Kappa Phi Honor Society
  • Golden Key International Honor Society

I have over 15 years experience working in the collegiate, high school and youth sports industries. My work experiences include sport marketing, sport event management, ticket sales, sponsorship sales, coaching, and strength training.

Global Sport Business Association (GSBA)

• Active member

North American Society for Sport Management (NASSM)

• Active member

Sport Marketing Association (SMA)

• Active member

Accreditation Council for Business Schools and Programs (ACBSP)

• Active member

Yoo, J., Lee, S., Ohu, E. A., & Brownlee, E.A. (2022). An analysis of potential VR sports game consumers’ prospective motives. International Journal of Business in Sports, Tourism & Hospitality Management, 3(1), 31-56.

Lupinek, J., Brownlee, E.A., Ohu, E., Jinhee, Y. (in press). The untapped inventory of virtual reality in-game advertising (IGA): Digital disruptions for sport marketing research. Journal of SPORT.

Lupinek, J.M., Yoo, J., Ohu, E.A., & Brownlee, E.A. (2021). Congruity of virtual reality in-game advertising. Frontiers in Sports and Active Living, 3:728749, 1-10. doi: 10.3389/fspor.2021.728749

Yoo, J. & Brownlee, E.A. (2020). The past, present, and future of virtual reality in higher education. In Handbook of research on adult learning in higher education. Hershey, PA: IGI Global.

Brownlee, E.A., Greenwell, T.C., & Moorman, A. (2018). An experimental approach to assessing the effectiveness of official sponsor designations in an ambush marketing scenario. Sport Marketing Quarterly, 27(3), 145-153.

Lee, S., Brownlee, E.A., Kim, Y., & Lee, S.H. (2017). Ticket sales outsourcing performance measures using balanced scorecard and analytic hierarchy process combined model. Sport Marketing Quarterly, 26(2), 110-120.

Brownlee, E.A., & Lorgnier, N.G. (2017). Marketing of professional soccer in the United States: A case study of Major League Soccer. In Chanavat, N., Desbordes, M., & Lorgnier, N.G., Routledge handbook of football marketing (pp. 73-88). New York: Routledge.

Lee, S., Brownlee, E.A. (2017). Labour migration to Chinese Super League: an examination of UK newspapers from Anelka in 2011 to Tevez in 2017. Asia Pacific Journal of Sport and Social Science, 6(3), 1-19.

Brownlee, E.A. & Lorgnier, N.G. (2016). Marketing of professional football clubs in the United States: The case of Major League Soccer. In Chanavat, N., & Desbordes, M., Marketing du football (pp. 31-45). Paris, France: Editions Economica.

Brownlee, E.A., Shreffler, M.B., & Warren, C. (2015). The impact of control mechanism and video game playing experience on brand awareness and consumer brand loyalty in sport video games. Global Sport Business Journal, 3(3), 1-12.

Warren, C.J., & Brownlee, E.A. (2013). Brand community integration in a niche sport: A league-wide examination of online and offline involvement in minor league soccer in North America. International Journal of Sport Management and Marketing, 13(3/4), 158-172.

Brownlee, E.A., Shreffler, M.B., & Ross, S.D. (2012). Sponsorship awareness at a new NCAA Division I football stadium. Journal of Brand Strategy, 1(4), 413-423

Greenwell, T.C., Brownlee, E.A., Popp, N., & Jordan, J.S. (2008). Service fairness in spectator sport: The importance of voice and choice on customer satisfaction. Sport Marketing Quarterly, 17, 71-78.

Greenwell, T.C., Popp, N., Brownlee, E.A., & Jordan, J.S. (2007). Customer preference and student tickets: Using conjoint analysis to develop ticket policy. International Journal of Sport Management, 8, 280-294.

Eric            A. Brownlee

Phone: 814-871-+1 8148717024
Office: CBI 323

Contact Eric Brownlee