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  • Bachelor of Science in Business Administration
  • Minor
  • Erie, Pennsylvania
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  • Create, Engage and Lead with Expertise in Marketing from Gannon University

    Marketing means creating, communicating and delivering value to customers. With Gannon’s marketing concentration, you’ll help organizations discover unmet customer needs and wants, and develop products and services to satisfy those needs. You will also use advertising, promotion, pricing, distribution, personal selling and customer relationship management techniques to build strong brands that attract and retain customers in this dynamic career field.

    • Learn from faculty experts who hold extensive professional and academic experience.
    • Accreditation Council for Business Schools and Programs (ACBSP) SmallAccredited by the Accreditation Council for Business Schools and Programs.
    • Receive individualized instruction and meaningful student-faculty interaction through small class sizes.

    Learn to Lead the Way in Marketing

    • Understand your customers and how to connect them to a product or service through effective product development, branding, promotion, pricing, distribution, and customer relationship management strategies.
    • Explore marketing research, consumer behavior and strategic marketing planning and other variables that contribute to the success or failures of an organization.
    • Become a knowledgeable, creative, ethical and innovative marketing professional and leader who is equipped for a successful career in an increasingly competitive and dynamic business environment.

    Experience an Exceptional Learning Environment

    • The program’s location in the Center for Business Ingenuity gives you valuable local and national internship and service-learning project opportunities through access to the Small Business Development Center, Erie Technology Incubator, and Northwest Pennsylvania Beehive Network.
    • Experience an innovative education using state-of-the-art technology.
    • Gain hands-on experience on campus and in the community by applying classroom knowledge to real-world marketing initiatives.

    Inspire Your Academic Success

    Gain practical knowledge through key marketing courses including:

    Marketing Research: Understand and apply the procedures an organization uses to collect, tabulate and analyze data about consumer needs and wants.

    Strategic Marketing Management: Gain real-world experience in strategic marketing planning by working with organizations to develop a comprehensive marketing plan to improve its operations.

    Marketing Communications: Study and apply the processes by which integrated marketing communication programs are planned, developed, executed and measured.

    Achieve the Possibilities

    Students will gain a high-quality education that enables success in the rigors of graduate school or a future profession. Through an array of program opportunities, you can:

    • Secure valuable internship opportunities with local and national corporate organizations, state and local government, or nonprofit, health care, service and manufacturing organizations.
    • Join program graduates who have achieved successful careers in diverse organizations including Ford Motor Co., Erie Insurance Co., Wabtec Corp., PNC Bank, Marquette Savings Bank, and more.
    • Earn an average median salary of $136,850, according to the Bureau of Labor Statistics. 

Student Learning Outcomes

  1. Dahlkemper School of Business Students evaluate and integrate core knowledge across the breadth of functional business areas to solve problems and capture opportunities.
  2. Dahlkemper School of Business Students apply leadership and team building skills to develop strategies, manage resources and achieve goals.
  3. Dahlkemper School of Business Students recognize the importance of ethical issues, integrity, inclusiveness, and social responsibility in real-world business behavior.
  4. Dahlkemper School of Business Students identify, analyze, evaluate, and solve business problems using both discipline specific and cross functional integrative thinking.
  5. Dahlkemper School of Business Students utilize written and oral communication skills to effectively interact with stakeholders.
  6. Dahlkemper School of Business Students recognize global business concepts and practices that present opportunities and challenges in an environment of diversity and multiculturalism.
  7. Dahlkemper School of Business Students demonstrate concentration knowledge and appropriate application of the business concepts, opportunities, and practices in their respective business major.
Katherine Mraz

Katherine Mraz Marketing

"The professors each have real-world experience … that is so valuable to learning and retaining the content of each course. The professors make sure to relate what they are teaching to how it is seen in the work world. They really want to see all of their students succeed and will do everything they can to make sure that is the case.”

  • Receive hands-on learning through real-world courses, projects and valuable internship experiences that prepare you to become a professional in the field.
  • 13:1Enjoy a personalized experience inspired by Gannon’s faculty experts and a low student-to-faculty ratio of 13:1.
  • Apply for generous financial aid packages and scholarship awards.

Our Faculty Experts