Communication Arts-Electronic Media

    • Graduates have won Emmy Awards and other notable media awards while working for Nickelodeon, Disney, DreamWorks Animation, SKG and many other media organizations in New York, Los Angeles and markets around the country.
    • Gannon University's student- operated radio station, 90.5 WERG-FM, won several awardsat the annual Intercollegiate Broadcasting System (IBS) Conference in 2014, including the IBS Golden Microphone Award for Excellence in Station Programming and Operation, and the Abraham & Borst Award for Best College Station in the Nation.
    • Students produce, organize and appear in productions includinga cooking show ( Knight in the Kitchen), a sports magazine program (GUREVU), a sports talk show (Prime Time Sports Guys) and a web magazine (The Edge edge.gannon.edu).

    You Will Learn

    Communication skills are valued in every business. Students build the skills necessary to develop a varied communication portfolio, gain valuable real world experience in the field, and get a head start on a career. Students learn to design engaging content for a variety
    of audiences and media. Faculty in the School of Communication and the Arts are experienced teachers that will help to develop creativity in a challenging and caring environment. The communication world is exploding with opportunity and possibilities for a vibrant career.

    You Will Experience

    Communication arts majors have broad opportunities for internships within walking distance or a short drive of Gannon's campus. Internship options include:

    • Downtown Cultural District - ArtsErie, Erie Art Museum, Erie Insurance Arena

    • Fortune 500 companies - Erie Insurance, GE Transportation, local broadcast affiliates of national networks - ABC, CBS, FOX, NBC, PBS, and NPR

    • local radio stations - with formats including: country, contemporary hits, mainstream rock, top 40

    • medical industry - Erie VA Medical Center, UPMC Hamot Medical Center, Saint Vincent Hospital

    • non-profit organizations

    • professional sports teams - Erie Bayhawks, ErieExplosion, Erie Otters, Erie Seawolves

    You Will Achieve

    A degree in communication arts can lead to a career. Such opportunities include, but are not limited to, the following such as:

    • broadcast, cable or online news production
    • corporate communication specialist
    • director of community relations • digital artist
    • digital audio producer
    • digital video producer
    • media sales and promotions representative
    • public relations practitioner
    • radio/tv and cable performanceand production
    • social media director

    You will Study

    The communication arts curriculum, developed by industry-experienced faculty, provides students with a well-rounded education through practical application and communication expertise. Communication arts majors take various core and elective courses including:

    COMM 211:Television Production

    A skills orientation in the basic technological considerations of television studio production inclusive of camera operation, lighting, audio, graphics, special effects, switching and non-linear editing.

    COMM 341:Media Management

    A study of the basic principles of management theory as they apply specifically to broadcast station organization, programming, sales, engineering and the broadcast regulatory environment using both lecture and case study approaches.

    COMM 356:Digital Graphics

    Digital Graphics is an exploration of the theories and skills required for visual electronic communication. Using traditional and non-traditional studio techniques, the student will produce a portfolio of electronic imagery. Through this accumulation of sensitivities and skills, the student will be able to effectively and efficiently produce messages for the electronic media.

    Liberal Studies Core

    The Liberal Studies Core Curriculum is one reflection of Gannon University's commitment to its Catholic identity. The Core's design offers students a defined, integrated, shared experience as the foundation for their undergraduate program.

    You Will Earn

    Salaries in the industry vary depending on the location and type of organization.

    • Starting salary: $40,000
    • Mid-career salary: $69,600