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With the proliferation of sports teams and facilities to advance sports and exercise there is a growing need for professionals interested in combining both a passion and talent for the marketing and management of the sport and exercise industries. The Sport Management and Marketing major at Gannon is an interdisciplinary major of the Dahlkemper School of Business and the Sport and Exercise Science Department, where students study the theory and application of business with a focus on the sport and exercise industries. The major provides students the opportunity to combine their dual interests in marketing/management with a specific application to the sport and exercise professions. Students in the major advance their education while drawing on multiple areas of knowledge and skills learned and experienced in the classroom, lab setting and on sports-specific sites on the local, regional and national level. The major seeks to combine a strong foundation in theory and practice in preparing the student for advanced degree programs or entry level careers in a variety of fields including, but not limited to, the marketing and management of professional sports, collegiate sports and administration, recreation and leisure studies, retail, marketing and promotions, sports communications and others.
The Liberal Studies Core Curriculum is one reflection of Gannon University's commitment to
its Catholic identity. The Core's design offers students a defined, integrated, shared
experience as the foundation for their undergraduate program.
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