Marketing

    • Faculty possess real-world business experience in marketing.
    • Students have access to a worldwide network of Gannon University marketing alumni.
    • Class sizes are small, many with fewer than 25 students.
    • Opportunities to work on real- world marketing projects with the Erie Technology Incubator and Gannon University Small Business Development Center.
    • Students have the opportunity to participate in a collegiate chapter of the American Marketing Association.

    You Will Learn

    The marketing major focuses on the processes by which consumer needs for goods and services are anticipated, managed and satisfied. The marketing curriculum emphasizes research and analysis to understand consumer buying behavior and to plan product, price, promotion and distribution decisions. The primary objective of the marketing major is to enlighten students about the importance, scope and purpose of marketing through a leading edge curriculum providing experiences in problem solving and managerial decision-making.

    You Will Experience

    Both for-profit and not-for-profit organizations actively recruit talented marketing interns. Gannon University marketing interns support the marketing activities of numerous organizations throughout the world. Their projects include market research, marketing planning, branding, advertising, interactive marketing, public relations, sales and customer relationship management.

    You Will Achieve

    Marketing career opportunities are vast and diverse. Overall, jobs in marketing are growing more rapidly than those in other occupational categories and this is expected to continue. Such career opportunities include, but are not limited to, the following:

    • advertising
    • customer relationship management
    • international marketing
    • marketing consulting
    • marketing research and analytics
    • new product planning
    • public relations
    • product (brand) management
    • retailing management
    • sales and sales force management
    • supply chain management
    • sales promotion

    You will Study

    Students obtaining a degree in business administration are able to choose from ten majors including accounting, entrepreneurship, finance, healthcare management, international management, management, marketing, risk management, sport management and marketing or supply chain management. The collaborative curriculum allows students to take courses in the various majors, including courses such as:

    ENTR 310: Organizational Innovation

    This course examines how individuals and organizations innovate. This is accomplished by studying organizations of all sizes to see what can be learned about the creative process of innovation, specifically around idea generation, evaluation and implementation. By the end of the semester, students will have identified and evaluated several product, service and non-profit ideas of their own.

    FINC 419: International Investments

    This course reviews and presents an analysis of the major investment vehicles, the instruments, the market, as well as the concepts of techniques used to analyze investments in a global context.

    SMGT 370: Principles of Sports Management

    This course covers the business of sport, including ethics in sport management, managing employee diversity in the sports industry, organizational theory and the study of sport, sport governance, international sport governance, basic law applied to sport, economics and sport, accounting and budgeting, financing sport, sponsorship, and group decision making and problem solving.

    Liberal Studies Core

    The Liberal Studies Core Curriculum is one reflection of Gannon University's commitment to its Catholic identity. The Core's design offers students a defined, integrated, shared experience as the foundation for their undergraduate program.

    You Will Earn

    Salaries in the industry vary depending on the location and type of organization.

    • Starting salary: $43,500
    • Mid-year salary: $71,000

    All salary information is compiled from data gathered from the Bureau of Labor Statistics (bls.gov) and/or PayScale (payscale.com).