Gannon University:  Northwestern Pennsylvania's Premier Catholic University

Gannon University


Graduate Catalog 2009-2010
   
Business Administration

 

Director:  Dr. Duane R. Prokop, MBA, DSL

 
OFFERINGS
We offer the Master of Business Administration (MBA) Degree, a specialized Five Year Bachelor's Degree with an MBA Degree Program, and a number of Graduate Certificates (e.g. Environmental Sciences, Human Resource Management, Investments, Marketing, and Public Administration).  In addition we provide customized packages of graduate courses in business administration (and related topics) for working professionals who wish to upgrade skills or retrain.  The MBA can be designed either as a general degree or with a concentration.  Concentration areas are designed for the part-time student who can take advantage of course offerings to allow for a specialization in a specific area.  These concentrations include Environmental Sciences, Human Resources Management, Information Systems, Investments, Marketing, Pastoral Ministry, and Public Administration,. Some concentrations may require course to be taken during day time, please contact the program director for more information.
 
The MBA program may be pursued on either a full-time or part-time basis. Due to course prerequisites and frequency of course offerings, concentrations and graduate certificates are designed primarily for part-time students. These programs may only be available to full-time students who meet certain prerequisites. Full-time students interested in concentrations and graduate certificates should contact the program director for more details.
 
INTRODUCTION
Gannon is a student-oriented teaching university.  This philosophy guides our approach to curriculum design, teaching, and advising.  We recognize and understand the dramatic changes ongoing in the world of work.  Our mission is to provide students with the vision, values, and skills required to lead successful professional and rewarding personal lives within this exciting new world.  Our approach is to pay careful attention to each student, challenge them to grow, and help them to reach their own objectives.  Courses are rigorous and challenging by design, but the faculty is prepared to work with each student to build the skills needed for the business world of the next millennium.
 

Our experience as the region's oldest and largest graduate school of management has taught us some important lessons.  Simply having a master's degree, regardless of the type of degree or apparent status of the degree-granting institution, is no assurance of success or happiness.  To succeed in business, individuals need real skills, an understanding of the world of business and an appreciation for life.  Our network of over 1,400 MBA alumni is a proud testament to Gannon's ability to make success happen for its graduate students.  Gannon MBA Alumni include Presidents/CEO's, Vice Presidents, CFO's, Treasurers, and Managing Partners.  In addition, over 40 have earned advanced degrees, including doctorates from some of the most prestigious academic institutions in North America (Indiana University, University of Michigan and University of Pennsylvania's Wharton School, Stanford University to name a few).  More than 45 Gannon MBA's are currently teaching in colleges and universities.

 
One of the common dreams of graduate business students has traditionally been to own a business.  Our alumni currently include over 50 individuals who are owners/operators of their own businesses.  Gannon has continued to provide both instruction and motivation for these entrepreneurs and our faculty is proud of its supportive efforts in helping these alumni businesses to succeed.  The affiliation of the MBA program with Gannon's Small Business Development Center (SBDC) continues to facilitate this thrust.
 

MISSION AND OUTCOMES
The mission of the Masters in Business Administration Program is to provide an ethically based graduate level education with an emphasis on practical knowledge and application in the functional areas of management grounded in sound business theory presented by faculty actively engaged in scholarship in the pure and applied fields consistent with the mission and goals of the University as well as those of the Dahlkemper School of Business Administration.

 
To achieve the practical knowledge outlined above, the outcomes of the program are:
 

1.  Understand the global business environment;
2.  Understand and integrate the functional areas of business;
3.  Be able to apply analytical skills to solve problems in a business environment;
4.  Develop leadership skills and ethically responsible behavior in an organizational context;
5.  Be able to communicate effectively; and
6.  Understand how to work effectively in team settings.

 
ACCREDITATION
The Business Administration program is accredited by the Association of Collegiate Business Schools and Programs, an international accreditation body for business schools.
 

ADMISSION REQUIREMENTS
For all students:

  • a Bachelor's Degree in any discipline
  • GMAT score (this requirement is waived for students with a 3.2 GPA or higher in a business field)
  • a completed application
  • a complete resume
  • official transcripts from all prior institutions
  • three letters of recommendation
  • TOEFL scores if English is not a first language

Degree Status is awarded to students whose undergraduate grade point average was 3.2 or higher or who score at least 1050 using the  following formula:  200 x (Undergraduate GPA) + GMAT Score

Provisional Academic Status may be awarded at the discretion of the program director to students who show academic promise but do not achieve 1050 on the formula above.  These students may petition for Degree status after completion of 9 credits with at least a 3.0 GPA.

 
Non-Degree Status is awarded to students who, in the opinion of the admissions committee, show academic promise and are seeking professional development. A maximum of 9 credits may be taken as a non-degree student.
 

CURRICULUM
The MBA is a professional degree program.  Students begin studies with a wide variety of academic and work backgrounds.  MBA curriculum requirements range from 30 to 45 credits depending upon these experiences.  Courses are presented in four general categories:

  • From 0 to 15 credits of Foundation (500 level) classes.  This series is designed to bring all students up to the same preliminary level before commencing with the common body of course work.  Foundation courses are waivable (or challengeable) on the basis of academic and professional experience.
  • Twenty-Four (24) credits of Core I and Core II (600 level) classes. 
  • The 600 sequence represents the common body of topics and skills that MBA's are generally expected to possess. 
  • Three (3) credits of Elective (700 level) courses allow the student to customize a curriculum or build a concentration.

The three (3) credit Business Policy Course (GMBA 799) is designed to integrate the curriculum, teach teamwork, and challenge MBA students to make real world applications of their MBA skills.  The Business Policy course must be taken at Gannon and may not be transferred in from another institution.

 
Note: New students should attend the MBA orientation held at the start of every semester to review their prior academic coursework and determine the particular courses they are required to take.
 
1. Foundation Series (0-15 credits - courses may be waived on a course by course basis based on academic and professional background at the discretion of the program director)    
   GMBA 501 Financial Accounting 3         
GMBA 525 Statistical Analysis  3
GMBA 531 Management and Marketing Concepts  3
GMBA 561 Fundamentals of Financial Management  3
GMBA 571 Economic Environment of the Firm  3
 

2. Core I Series (15 credits - up to three credits substitutable with a 700 level elective based on academic and professional background)

    GMBA 601  Managerial Accounting                                   3         
GMBA 631 Organizational Behavior  3
GMBA 651  Marketing Management 3
GMBA 661  Financial Management   3
GMBA 671  Managerial Economics   3
 
3. Core II Series (9 credits)
   GMBA 681 Global Business 3        
GMBA 686 Leadership and Ethics  3
GMBA 696 Business Information and Communication  3
 
4. Elective 700 Series (3 credits - 6 credits if the student has a course in the Core Series I substituted based on academic and professional background)
To be selected with permission of the MBA Director or advisor, from the regular MBA (or other department) offerings of the graduate school.  Any 600 or 700 level GMPA course may be taken to satisfy the requirements of the Elective Series.
 
5. Capstone Course (3 credits)
   GMBA 799  Business Policy and Strategy                          3       
 

Total Credits 30-48

 
 
WAIVER OF COURSES
Students must complete the waiver process by the end of their first semester of coursework. The ''500'' level courses may be waived in either of the following two ways:
 

1. Waiver by Transcript
Students should make an appointment with the MBA office to determine which (if any) 500 level courses can be waived.  A waiver request is based upon previously completed undergraduate or graduate courses which are equivalent to the 500 level course in question.  The student must demonstrate the equivalency of the prior courses by completing a Course Waiver Form. The form is completed and returned to the MBA Office.  To waive a 500 level class the student should have taken specific courses within 7 years and obtained at least a grade of B (where two courses are listed, a grade of at least a B must be achieved in both courses). Below are the 500 level courses and the undergraduate courses required to waive each by transcript.  International students with a three (3) year bachelor degree will be required to take all 15 credits of the Foundation level as well as other designated courses and may not waive nor challenge these courses.

 
GMBA 501 Financial Accounting
          2 courses in Introductory Accounting
GMBA 525 Statistical Analysis
          2 courses in Statistics (at least one course beyond the intro level)
GMBA 531 Management and Marketing Concepts
          Principles of Marketing and Principles of Management
GMBA 561 Fundamentals of Financial Management
          1 course in Financial Management or Corporate Finance
GMBA 571 Economic Environment of the Firm
          Introductory Micro Economics and Introductory Macro Economics
 

2. Waiver by Proficiency Examinations
Students who have taken the equivalent courses in the past, and do not meet the requirements in number one, above, but feel that they have a strong background in an area which is not reflected on their transcript (i.e. the courses were taken more than 7 years prior to admission or the student did not achieve the appropriate grade) may request challenge exams to demonstrate their proficiency.  Proficiency exams are offered through the purchase of study materials through a vendor with whom the University has contracted to provide the same.  Please see the MBA office for more information.

 
 
FIVE-YEAR BACHELOR'S DEGREE/MBA DEGREE
This program is designed to allow outstanding undergraduate students the opportunity to earn both an undergraduate degree in many disciplines and an MBA within a five year period.  Students from any major may apply and should do so before they begin their junior year.  Working with both the undergraduate advisor and MBA Director, the student will customize a schedule in which 500 level course work (Foundation Series) will be completed during the undergraduate years. These MBA classes will be used as substitutes for undergraduate requirements, electives, or cognates.  At the completion of the undergraduate work, provided the student has taken the appropriate coursework in their undergraduate career, the 15 credits of foundation work will be met and the student will need only 30 more graduate credits to earn an MBA.  Applicants to the program must have a 3.2 undergraduate gpa with no grades in business courses below a C.  Retention in the program requires that the student maintain a minimum of a  3.2 GPA for their undergraduate studies.
 

GRADUATE CERTIFICATES
Gannon offers graduate certificates in a number of business and business related disciplines.  Most certificate students are graduate students who are unable to commit to a degree program but wish to bundle a select group of courses that leads to a particular expertise.  However, a number of certificate students are individuals who already have a master's degree but wish to upgrade skills or retrain.  Most of the certificate programs include 12 to 15 hours of graduate work.  For details, see the MBA office.  Graduate certificate programs are designed with the part-time student in mind so the student may take the appropriate upper level courses to complete the certificate.  Some graduate certificates may require courses to be taken during day time, please contact the program director for more information.

 
CONCENTRATIONS
Although it is not necessary to work toward a concentration within the MBA curriculum, many students do so in an effort to become more attractive in the job market.  A concentration consists of the student taking a minimum of two courses in one of the following cognate areas: Finance, Human Resource Management, Management, or Marketing. There is no formal declaration of a concentration; rather the student is given permission to indicate a concentration on their curriculum vita provided they meet the requirements of this paragraph.
 

INTERNSHIPS AND COOPERATIVE EDUCATION
MBA students may, with permission of the Program Director, accept placements in fields that are related to their academic studies.  The University generally has a number of professional opportunities available for its graduate students, and for the younger, less experienced MBA's these placements can be valuable resume and portfolio builders.  Placements range from short term assignments to full-time positions and are often administrated in cooperation with either the Co-op Office or the Small Business Development Center.  Interested students are advised to check with both for placement opportunities.  In some circumstances, these placements can be credit bearing (typically one credit per semester), supervised by a graduate faculty member, and substituted for an elective course.  Students may take up to 3 credits of internship/cooperative education for credit with the permission of the program director, provided the experience adds to the student's knowledge and ability in their chosen field of study.

 
SECOND MASTER'S DEGREE MBA/MPA
A student who has earned an MBA or MPA can obtain the second master's degree with a reduced number of courses.  See Program Director for details.
 

COURSE DESCRIPTIONS
Courses indicated with an asterisk (*) are cross-listed with undergraduate courses. Students will be expected to perform graduate level work in these courses and will be given graduate level course objectives. The courses are typically offered during the daytime hours.  Due to scheduling constraints, not all courses are offered every semester.

 
500 Series Courses
 

GMBA 501 Financial Accounting  
3 credits
A study of basic accounting concepts, techniques, and systems with a focus on reporting, analysis, and interpretation of accounting data used for decision making.

 
GMBA 502, GMBA 503 Intermediate Accounting 1 & 2*   
3 credits each
Prerequisite: GMBA 501
An in-depth investigation of accounting theory and practice through an examination of major financial statement accounts.  Specific topics include a study of the conceptual framework of accounting, income determination/reporting, accounting for leases and pensions, and financial statement presentations.
 
GMBA 525 Statistical Analysis  
3 credits
A survey of the elements of probability theory and methods of statistical inference which are useful for decision making.  Correlation, regression, and significance testing are also covered.
 

GMBA 531 Management and Marketing Concepts  
3 credits
An overview of managing the modern organization, including a discussion of the functional areas of the organization, history of management thought, the structure of industrial and non-industrial organizations.  Approximately half the course involves discussion of the elements of marketing management.

 
GMBA 533 Law and Business*
3 credits
This course explores legal issues as they relate to business including: the nature and ethical foundations of law, the judicial function and process, constitutional and administrative law, contracts, employment relationships, environmental issues, securities laws and an introduction to the Uniform Commercial Code.
 

GMBA 561 Fundamentals of Financial Management  
3 credits
Prerequisites: GMBA 501
A survey of financial decision making, using ratio analysis,  the time value of money, the cost of capital, and capital budgeting concepts.  Considerable time is spent outlining the environmental (macro-finance) factors that affect financial decisions.

 
GMBA 571 Economic Environment of the Firm  
3 credits
Selected topics in the economic theory of the business firm.  A mathematical approach will cover those areas of both micro and macro economics which are critical to economic decision making at the management level.
 

600 Series Courses

 
GMBA 601 Managerial Accounting  
3 credits
Prerequisite: GMBA 501
A study of the accounting information utilized in the control and evaluation of managerial decision making.  The focus is cost accumulation, cost allocation and control.  Critical attention is placed upon budgeting, cost-volume-profit relationships, and variance analysis as they relate to production, working capital management, and marketing decisions.
 

GMBA 631 Organizational Behavior, Theory, and Structure
3 credits
Prerequisite: GMBA 531
The course addresses the application of the behavioral sciences to management.  The focus is on the analysis of structure and behavior in work organizations as well as classical organizational theory.

 
GMBA 651 Marketing Management  
3 credits
Prerequisites: GMBA 531
An examination of the marketing system and the use of various marketing applications such as marketing research, advertising research, and consumer psychology behavior to assist the marketing manager in the major decision areas of targeting and planning for product planning, channels of distribution, personal selling, pricing, sales promotion, branding ,and development of integrated marketing programs.
 

GMBA 661 Financial Management  
3 credits
Prerequisites: GMBA 525, GMBA 561, and GMBA601
A study of risk and risk management, including advanced analysis of the investment decision using the Markowitz portfolio model and the capital asset pricing model.  Other areas of study include the financing and dividend decisions, sources of short and long term capital, and current asset management.

 
GMBA 671 Managerial Economics  
3 credits
Prerequisites: GMBA 525 and GMBA 571
The application of microeconomic analysis, and statistical techniques, and operations management models to solve problems of the firm related to demand, pricing, cost, production and investment. The emphasis is on the formulation of guides and models to decision making in these problem areas using the case method.
 

GMBA 681 Global Business
3 credits
Prerequisites: GMBA501, 531, 571
This course is an advanced survey of the field of Global Business that exposes the student to all the major issues arising from conducting business activities across national boundaries.

 
GMBA 686 Leadership and Ethics
3 credits
Prerequisites: GMBA501, GMBA 631
A study of leadership theory and how it impacts relationships in the organization and organizational performance. This course will provide a critical investigation of the ethical issues associated with decision making.
 

GMBA 696 Business Information and Communication
3 credits
Prerequisites: GMBA501, GMBA531
An analysis of the use of business information systems and technology as a mission critical component of the organization. In addition communication styles under various circumstances within and outside the organization will be evaluated and practiced to gain proficiency in oral and written communication.

 
700 Series Electives
Courses in the 700 series represent advanced studies which serve as electives or required courses for specializations.
 

GMBA 703 Advanced Management Accounting* 
3 credits
Prerequisites: GMBA 525, GMBA 601
A study of basic cost principles from the viewpoint of cost determination, cost analysis, and cost control.  The focus is on specific approaches to managerial planning and decision making which are dependent on the cost accounting function.  The students are provided with an exposure to the sophisticated quantitative techniques which are associated with the modeling decisions.

 
GMBA 705 Advanced Accounting* 
3 credits
Prerequisite: GMBA 601
A study of accounting methods of partnership and consolidated entities.  The focus is on current accounting procedures related to mergers and acquisitions, including multinational operations.  An emphasis in external reporting requirements of regulatory agencies, including various taxing authorities.
 

GMBA 707 Income Taxation*  
3 credits
Prerequisite: GMBA 601
A survey of the application of current federal tax law to individuals, proprietorships, partnerships, corporations, trusts, estates, and gifts.  Provides an initial exposure to the tax code, revenue rulings and interpretations, and tax court cases.  An emphasis is placed on procedural applications of federal tax law to individuals.

 
GMBA 708 Tax Planning and Research* 
3 credits
Prerequisite: GMBA 707 or its equivalent
A study of the effects of federal tax law on decision making by businesses with an emphasis on corporate accounting.  Current tax reporting services and tax research constitute a significant portion of the emphasis of the course.
 
GMBA 709 Auditing*  
3 credits
Prerequisite: GMBA 503
A study of the professional practice of auditing, focusing on generally accepted auditing standards and their application to the examination of financial statements by the independent accountant.  Emphasis is placed upon internal controls, measures of materiality and risk, audit testing techniques, and audit reports.  Issues of legal liability and professional ethics are discussed.
 
GMBA 710 Management Information Systems  
3 credits
Prerequisites:  GMBA 631
A study of the use of information as a corporate resource in the support of decision making by managers.  The position and role of the MIS manager are discussed.  A study of technology, foundations and support systems for the corporate information system is included.
 
GMBA 715 Accounting Information Systems*  
3 credits
Prerequisite: GMBA 601
A theoretical and practical discussion of the process and procedures for the analysis, design, and implementation of accounting information systems.  The focus is on the organizational decision making inherent in a broad range of computerized system applications.
 
GMBA 735 Employee Relations and Employment/Labor Law
3 credits
Prerequisite: GMBA 631
A survey of labor law issues designed to give the student a fundamental, practical, working knowledge of the impact of various federal, state and local laws on the workplace The distinctive nature of management of a unionized workforce will also be studied focusing upon union avoidance, certification and decertification elections, collective bargaining, arbitrations, and other elements of employee relations. 

 

GMBA 736 Human Resource Management  
3 credits
Prerequisite: GMBA 631
The knowledge, skills, and abilities of the workers in a firm are its most valuable resource. This course helps students recognize the strategic importance of human resource management. The student will explore contemporary techniques of resource analysis, testing, recruiting, selection, training, appraisal, and compensation planning, and will integrate these techniques with the strategic focus of the firm.
 
GMBA 737 Quality Management 
3 credits
Prerequisites: GMBA 631 and GMBA 525
This is a course in the study of leadership and the organizational improvement process. Students will be exposed to contemporary thought on process and organization improvement and will obtain an understanding of the strategic importance of quality. Topics include Baldridge criteria, the cost of quality, assessing organizational performance, lean and Six Sigma techniques, process improvement and the development of a customer orientation.
 
GMBA 738 Entrepreneurial Management
3 credits
Prerequisites: GMBA 561, GMBA 601, and GMBA 651
For those considering going into business for themselves. Topics include marketing, financing, and production of a new product or service. The course will take a seminar approach. For the student who is not considering an entrepreneurial venture, the course should provide several insights into the macroscopic aspects of business. The course includes one research project in the form of a feasibility study in the area of the student's interest.
 
GMBA 752 Consumer Behavior  
3 credits
Prerequisite: GMBA 651
Examines the social and psychological influences on individual, household, and organizational buyer behavior and explores models of buyer behavior and consumer research by applying them to marketing decision-making processes.
 
GMBA 753 Marketing Research 
3 credits
Prerequisites: GMBA 525 and GMBA 651
This course will acquaint students to the field of marketing research by combining both a practical and theoretical approach to the research process.  The course will examine the process of defining marketing problems and issues, developing a research design, generating primary data, examining secondary data, formulating recommendations, preparing a research report and presentation and implementing research results. A survey of the current methods of research which provides knowledge of the markets in which the firm's products/services sell. The course includes design of the marketing research study (writing of the research proposal), the collection of data (design of questionnaires, interviewing, experimentation), analysis of data (statistical techniques), and reporting of research results.
 
GMBA 754 International Marketing  
3 credits
Prerequisite: GMBA 651
A survey of international marketing concepts and practices, with a focus on the current problems and issues of international firms in the U.S. and the respective governments.  International marketing strategies, policies and structures are evaluated.
 
GMBA 764 Investments  
3 credits
Prerequisite: GMBA 661
A survey of financial instruments and financial markets focusing on the risk and return characteristics of such financial instruments as stocks, bonds, options, futures, tax shelters, real estate, and precious metals.
 
GMBA 767 Security Analysis and Portfolio Management 
3 credits
Prerequisite: GMBA 661
A study of security valuation models, discussed in light of the Efficient Market Hypothesis.  Also study of security aggregation techniques for increasing portfolio returns and/or risk reduction.
 
GMBA 790-794 Special Topics 
3 credits
Prerequisites: Permission of Program Director and Instructor
Course content will vary among topics in accounting, finance, economics, management, and marketing. Current issues and trends in business and organizations will be addressed using a best practices approach. The class may be taken multiple times as long as the class topic title is different. The same class topic title may not be retaken for additional credit.

Professional Series

 
GMBA 797   Internship 
No credit
Prerequisite:  Permission of the MBA Director
Students are placed in work roles related to their professional interests and supervised by both a faculty member and a field coordinator.
 
GMBA 798  Co-operative Education Placement  
1-3 credits (maximum of 3 credits)
Prerequisite:  Permission of the MBA Director
Note: Current business experience cannot be used to fulfill the requirements of this course

Capstone Course

 
GMBA 799 Business Policy and Strategy 
3 credits
Prerequisite:  Open only to students who are in their final semester of MBA course work.
In this course, the student will apply functional expertise to actual strategic issues. The students will be challenged to assess real managerial problems, to integrate all of the skills developed in the MBA curriculum, and to develop well-reasoned, innovative, and practical solutions to these problems.

 


 
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