Posted: April 29, 2013
Gannon University Dahlkemper School of Business is presenting
the Erie Sports Store with a business proposal to be announced May
1, 2013 from 12:30 until 3 p.m. in Waldron 219. The Erie Sports
Store approached Dr. Bruce Kibler, Management, Assistant Professor,
and his Business Policy class to help compose a plan to increase
the store's sales.
Dr. Kibler and his class focused on how to generate more sales
and local awareness of Erie Sports Store's Embroidery Department.
They created ideas as to how the Erie Sports Store could increase
capacity utilization of its employees and machinery. This first
team of students partnered and collaborated with Dr. Richard
Hauser, Finance, Assistant Professor, and his MBA class to divide
the business plan into two separate parts. Dr. Hauser's students
focused on the same part of the store, but are presenting on the
industry and the analysis of the Erie area's probable affluence on
any future return on investment and are focusing on it as a
portfolio management issue. This second team of students viewed the
plan as being written for a stand-alone business, rather than a
part of a larger business.
The Gannon students worked closely with the Erie Sports Store
throughout the entirety of the Spring 2013 semester to polish the
requirements for the project to meet the needs that will benefit
the store the most. They have compiled a plan that they believe
will increase the sales and understanding of this aspect of the
Erie Sports Store.
Students were required to sign a non-disclosure agreement, which
legally bound them to not disclose any information received or
created for the Erie Sports Store within the scope of the business
proposal. "This is a real life consultancy project based in the
Dahlkemper School of Business for an external for-profit
enterprise," said Dr. Kibler. Also involved in this project was
Tomorrow McDonald, acting as the overall project leader; Jacky
Panko, head of the marketing and advertising aspect; Margaret
Comport, head of the business operations; and Katelyn Kovacs, head
of accounting and finance for the project.