Gannon University Students Present Marketing Plans To Because You Care
Posted: November 18, 2015
Gannon University seniors who are majoring or minoring in
advertising communications will present their promotional plans to
a real non-profit organization that they have been working with all
semester as the culmination of their integrated marketing campaign
The presentations, on Nov. 19 from 3 - 5 p.m. in Room 219 of the
Waldron Campus Center, 214 W. Seventh St. will involve three groups
of senior students organized into ad agencies. These student
agencies will attempt to "win" the account of Because You Care, a
non-profit animal rescue organization.
The students have spent hundreds of hours researching Because
You Care, the competitive environment and the media available to
use. They create an advertising concept and some potential
articulations of that concept: ads, logos, messages and the like.
It's a process that doesn't differ much from what advertising
professionals worldwide do every day.
Anne O'Neill, who teaches the class, was once one of those
professionals. "This exercise is very much like what these students
can expect when they get outside the classroom," she said. "We can
give them the experience of working with a client, developing a
campaign and hopefully having that campaign selected by the
That selection will take place next Wednesday when Because You
Care representatives will be back on campus to award the account to
the winning student agency.
The public is invited you to attend all or part of the student
presentations. Refreshments will be served.