Gannon University’s SBDC Hosts Branding Your Business Seminar

Posted: April 6, 2015

"Branding Your Business" is the title of a free seminar presented by Gannon University's Small Business Development Center on April 7 at 9 a.m. at Seminar Room 104 of the Center for Business Ingenuity, 900 State Street.

SBDC business consultant Amanda Kochirka will explain what a brand is, why business owners need to think about it and how to use it. The session will provide information and resources necessary to establishing a brand and using it to create a stronger marketing message.

The event is ideal for business owners who are trying to work on marketing, but don't know where to start. "Having a brand conception means that going forward, when a business owner is contemplating an ad campaign, she or he won't be throwing random messaging into the marketplace," Kochirka said. "A solid brand conception gives marketing efforts some coherence, realistically sets a business apart from the competition and helps to produce a response from customers."

Register for the event here.