Fundamentals of Advertising Class Presents Project to SafeNet

Posted: December 8, 2014

The real test of education is when students take what they have learned from the classroom and apply those skills and techniques to everyday life. Gannon University marketing students will have a chance to do just that with a presentation of their integrated marketing communication action plans to SafeNet's Board of Directors on Wednesday.

The event will be held from 1:30 - 3:30 p.m. in Room 206 at Gannon's new School of Communication and the Arts building, located at W. Seventh and Peach streets. It has been a semester-long service project for Gannon students in John Wroblewski's fundamentals of advertising class.

According to Wroblewski, 16 students will present their ideas to SafeNet. He said this project is a great opportunity for students because it provides application of integrated marketing communication strategies to real world circumstances.

"It fosters professional writing and verbal presentation skills," Wroblewski said. "[It also allows for] networking and interaction between students and community leaders and enhances students' team building skills."