Gannon University Students Receive Training from Cleveland Indians’ Staff

Brownlee_Indians_Group_ShotPosted: March 12, 2014

Students in Gannon University's Sport Management and Marketing program received extensive sales and marketing training advice and guidance from the Cleveland Indians' sales team as a part of its College Ticket Sales Training Program.

A group of 14 students, Adjunct Professor Karen Bukowski and Assistant Professor Eric Brownlee, Ph.D. traveled to Progressive Field for a daylong advanced seminar, where they toured the facility and heard from several speakers throughout the day.

Gannon students were joined by students from nine other colleges and universities and heard from speakers such as Nate Thompson, ticket operations manager, Kathy Burrows, sales training and development mentor and Willie Jenks, visiting clubhouse manager. Students toured the facility and visited various suites to learn about pricing of tickets, dining and suite contracts.

The purpose of the day's events was to help prepare students for their capstone presentation, which will be presented in class and the top selling group will also present at Progressive Field in front of Cleveland Indian's executives on April 5.

Students from the program's principles of sport marketing, and sport facility and event management courses are divided into teams to formulate strategies to reach the goal of selling 500 Indians game-day tickets. The Gannon students are competing against students from nine other colleges and universities. The top four ticket sellers will earn a chance for an interview with the Cleveland Indians' sales department.