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The sports and entertainment industry is on the rise and has the potential for many new and creative jobs. Employment of athletes, coaches, and related workers is expected to increase by 23 percent over the next 10 years, and many athletic-related businesses and programs are expanding. Students with a sports management and marketing degree who also have certifications for coaching or teaching can find positions in educational facilities or school teams of all levels. Employment with professional teams is always highly competitive, and companies that run leisure sporting facilities or programs are expanding quickly with the maturity of the baby boomer generation. The median annual wage for athletes and sports competitors was about $40,000 nationally in 2008, with a wide range of salaries depending on the sector within the industry.