Marketing

  • Program Overview

    The field of marketing involves the process by which persons and organizations strive to anticipate and satisfy consumer needs and wants. The Marketing major at Gannon is designed to enable students to anticipate and satisfy customer needs and wants by providing a broad working knowledge of marketing planning, marketing research, promotion, pricing, product planning, and distribution.

    The Marketing major serves those students planning a career in sales, sales management, public relations, advertising, marketing research, product management, physical distribution, brand management, retail management, customer service, marketing management, purchasing, and marketing consulting. Students are encouraged to explore the potential enhancement of their educational experience through internships, cooperative educational experiences, research projects with faculty members and participation in the Gannon Marketing Chapter of the American Marketing Association.

    Program Options

    • Bachelor of Science in Business Administration
    • Bachelor of Science for Graduates of Two Year Colleges
    • Marketing Minor

    Liberal Studies Core

    The Liberal Studies Core Curriculum is one reflection of Gannon University's commitment to its Catholic identity. The Core's design offers students a defined, integrated, shared experience as the foundation for their undergraduate program.