• Students have opportunities to develop valuable, professional relationships by participating in the collegiate chapter of the American Marketing Association (AMA) or through access to a worldwide network of Gannon University marketing alumni.
    • Students experience real-world marketing projects while working alongside entrepreneurs and business professionals through Gannon’s Small Business Development Center and Erie Technology Incubator. 

    You Will Learn

    Students majoring in marketing have the opportunity to analyze consumers and to effectively plan product, price, promotion and distribution decisions. The marketing curriculum emphasizes the importance, scope and purpose of marketing by providing experiences in critical thinking, problem solving and managerial decision making.  Marketing students learn firsthand how to effectively target customers and plan marketing strategies by engaging in real-world projects.

    You Will Experience

    Students will experience an innovative education in the Center for Business Ingenuity, utilizing state-of-the-art technology and global software through the SAP® University Alliances program. Students will receive hands-on opportunities through internships and service-learning projects with local and national businesses, as well as through the unique collaboration between Gannon University’s Dahlkemper School of Business, Small Business Development Center and Erie Technology Incubator.

    You Will Achieve

    Career opportunities include, but are not limited to, the following positions in the field of marketing:

    • customer relationship manager  
    • international marketing manager  
    • promotions manager  
    • marketing consultant  
    • marketing manager  
    • market research analyst  
    • product/brand manager  
    • product development manager  
    • professional sales and sales management        

    You will Study

    Students obtaining a degree in business administration are able to choose from 10 concentrations to prepare for a career in the field of their choice. Students also have the opportunity to complete the Master of Business Administration or Master of Public Administration degree with one additional year of study through the five-year MBA/MPA program.  

    The Dahlkemper School of Business offers innovative courses to prepare students to become business leaders in the global economy. Three of the many course selections are:  

    BCOR 240: Marketing in the Global Environment

    Students in this course will learn the process of creating and presenting a marketing plan by applying the strategic decisions of marketing, including capturing marketing insights, connecting with customers, shaping market offerings, delivering customer value and successfully growing the business enterprise.  

    ENTR 310: Organizational Innovation  

    An examination of where entrepreneurs get their ideas and discover different types of entrepreneurial opportunities will be studied. This course focuses on understanding the process of idea generation, idea evaluation and developing a comprehensive business plan.  

    BCOR 485: Global Policy and Strategy  

    As a project-based course, Global Policy and Strategy requires students to integrate analytical skills by analyzing business opportunities and challenges to make more effective business decisions.  

    Liberal Studies Core

    The Liberal Studies Core Curriculum is one reflection of Gannon University's commitment to its Catholic identity. The Core's design offers students a defined, integrated, shared experience as the foundation for their undergraduate program.

    You Will Earn

    Salaries in business vary depending on the location and type of organization.    

    • accounting: $67,190  
    • distribution manager: $86,630  
    • finance manager: $117,990  
    • financial analyst: $80,310  
    • healthcare manager: $94,500  
    • human resources manager: $104,440  
    • insurance underwriter: $65,040  
    • market research analyst: $62,150  
    • marketing manager: $128,750  
    • sales manager: $113,860  

     All salary information is compiled from data gathered from the Bureau of Labor Statistics ( and/or PayScale (